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PrivatBank & Mastercard – "From Classics to Rave"

About the Project: A large-scale brand image campaign for "Green Friday," uniting opinion leaders who define the "new Ukrainian classics." Oleksandr became a key figure in the campaign manifesto, alongside Olympic champion Yaroslava Mahuchikh and top entertainment stars.

In the Circle of Leaders: Oleksandr was featured as a core hero among the country's top ambassadors: Yaroslava Mahuchikh, Jerry Heil, Lesia Nikitiuk, and many others.

Media Impact:
- Top-Tier Media: Over 50 publications in leading business and lifestyle outlets (Forbes, Vogue, Elle, RBC-Ukraine, Tribuna).
- High Engagement: Oleksandr starred in the video manifesto, which garnered hundreds of thousands of views across social media (Instagram, TikTok, YouTube) within the first week alone.
- Financial Sector Trust: Being chosen as the face of a campaign for Ukraine’s largest bank (PrivatBank) and a global payment system (Mastercard) serves as a gold standard for the reliability and strength of his personal brand.
- Target Audience: Direct access to a high-income, progressive, and young demographic (Gen Z and Millennials).

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